Oppositions always have markets.
In the past 100 years, the most one-sided presidential election in American history has taken place in 1920. In that election, Republican Warren Harding received 61.6% of votes and Democrat James Cox received 34.9% of votes (Socialist Eugene Debs received the remaining 3.5% ).
In the biggest presidential election failure of the 20th century, the losers still received more than one-third of the votes. Today, in many categories, even the market share of leader brands has not reached this level.
What makes the Democratic Party? A large part of it depends on the Republican Party. When union leaders find that most business elites are supporting a party, guess which party gets the workers' votes.
What made the Republican Party? The same reason.
Since most static mixer
companies are eager to follow the trend, if you choose the opposite direction, there can often be big gains. Observing the wins and losses in the commercial war, you assume that your task is to launch a new mixer. Observing the wins and losses in the commercial war, you will find that most successful mixer
products run against the market. That is, if everyone is producing the same static mixer product, try it in the opposite direction.
The weight-loss meal was a huge success, so the All American Gourmet Company did the opposite. Now, its Budget Gourmet products account for 15% of the frozen meal market.
One of the reasons for the success of imported beer in the United States is that they are richer, and American beer is lighter. Now that's changed with Amstel Light. Just like affordable food, Amstel has been a huge success.
Throughout history, there are countless cases of "doing the opposite". When everyone was following IBM as a mainframe computer, DEC adopted a "small" strategy and turned to small computers, making it the second largest computer company in the world.
While General Motors has been working on large cars, Volkswagen has launched small cars; just as the auto industry is about to abandon convertibles, Lee Iaccoca has set it on fire.
Just like this, in the era of large portions, the popular emerging food category promised to provide only a single set of meals; when the burger chain transformed into a dine-in restaurant, more customers seemed to just choose the car take-out window.
The reason I want to talk about here is very simple, find a way to do it, find a way to do something different from everyone and everyone, and you may find a new static mixer product that can be a great success. Fatal flaw, you cannot predict the future