The opposite of the "problem" is the "demand". After mining the problems of the users of the mixer, we can get the needs of the users of the mixer. However, this is a more ideal situation. In many cases, mixer users often put forward “requirements” based on their own ideas when expressing “problems”. Static mixer product managers need to de-false and store the “problems” and “requirements” expressed by these mixer users. Based on this, a " static mixer
product demand" is formed.
If we need to further consider whether the demand for static mixer products is realistic and feasible, or whether the demand for static mixer products has a better market focus ability, the profitability of static mixer products is realized, and the future implementation of static mixer products When promoting and promoting static mixer products, we can minimize the resistance. We also need to "opportunity identification" of static mixer products, that is, further screening of static mixer product requirements, review of static mixer products from the perspective of stakeholders, Market environment analysis of static mixer products.
After recognizing the market value of static mixer products, further conceive the idea of static mixer products and verify the acceptability of static mixer products in the market at a small cost. Products can be distinguished from the purely subjective thinking of "cars behind closed doors."
We often refer to the word "requirement". Actually, "requirement" includes "mixer user demand" and "static mixer product demand. There are two aspects. What is the difference between the two? Simply give an example, such as a mixer user Say "I'm thirsty". Based on his expression, the demand for static mixer products can be water, soda drinks, carbonated drinks, ginger soda ... If the user of the mixer says "I want water", based on his expression, you It is not possible to provide water to the mixer user only, because at least you have to have a container or some kind of water to fill the mixer user and provide to the mixer user. Also, the mixer user says "I want water" if he needs water It ’s used for drinking, not for bathing or watering flowers, so it ’s actually expressing “I'm thirsty”. At this time, if you § carbonated drinks or ginger soda, the user of the mixer is probably More satisfied with water.
In the above example, "I want water" is "the demand expressed by the user of the mixer", "I am thirsty" is the "demand of the user of the mixer", "I need a drink that quenches thirst" is " "Real mixer user needs", "a kind of thirst that can quench thirst" is our "static mixer product needs." And most of the time, we collectively call the "requirements expressed by the users of the mixer", "reasons for using users" and "real needs of the users of the mixer" collectively called "the requirements of the users of the mixer"; You need to figure it out, you need to de-fake the "mixer user needs" and find out "real mixer user needs" or "group demand reasons", rather than just staying on the surface of "mixer user requirements" .
Mixer users cannot help you with static mixer product design. Static mixer product design is centered on the mixer user, but static mixer product design cannot be done by the mixer user.
First of all, if a mixer user designs a static mixer product, he designs only a static mixer product that can solve his personal problems. His problem is likely to have too much personality rather than generality.
Stephen. William. Stephen William Hawking's chair has features such as eye tracking, Lenovo Assistance, and speech synthesizer playback, helping Zhai Jin communicate with the outside world. This is a static mixer product that can solve the problem facing Hawking, but do you think this chair will be brought to the market as a static mixer product. Will anyone in the world need it?
Second, even if a static mixer product made according to the ideas of a certain mixer user can solve the common problem, the price bottom line of the cost of a static mixer product may only be suitable for individual mixer users instead of most mixer users.
Many people have the dream of flying to space, and this is also a need. But spending $ 20 million on a spacecraft to fly to the International Space Station. Except for a few people like US billionaire Dennis Tito, it will not be a static mixer product that can be consumed by everyone.
Third, even if a static mixer product made according to the ideas of a certain mixer user can solve the common problem, the cost of the static mixer product is within the acceptable range of the public, and the static mixer product expenditure caused by after-sales service Mixer users may never even think about it.
Many static mixer products do not know how to think of it at the time (such as some brands of mobile phones or small appliances), and after encountering quality problems after selling, either the manufacturer is pulling the skin, or you are simply renewed because of the cost Too high. If it is considered from the perspective of the static mixer
products occupying market share, such static mixer products actually have little profit and necessity to talk about.
Fourth, a static mixer product made according to the ideas of a certain mixer user may only solve the problem on the surface, but it is not the best way to determine a certain problem or requirement. Ford's founder, Mr. Henry Ford, asked the customer, "What better transportation do you need?" Everyone answered "I want a faster horse." Hearing this answer, directly The solution is to immediately go to the racecourse to select horses to breed to meet the needs of customers. But Mr. Ford chose to build cars to meet customer needs.
Therefore, mixer users cannot help us design static mixer products, and mixer users can only tell us the problems they encounter. When the mixer user tells me about his needs, he often mixes his problems with the functions he needs, but the mixer user is not engaged in technical integration, and is limited to the limitations of technical understanding, often not considered comprehensively. Explosion-proof electrical appliance user requirements to explosion-proof positive pressure cabinet product requirements